
Experiences crafted with Behavioural Science
We are a consultancy specialising in applying behavioural science to your customer experiences and relationships.

Customer Experience principles
Having delivered excellent customer experiences for over 25 years with our agency, Diversity, we have developed 8 core principles to help guide your customer experiences and relationships.
Download the whitepaper to see how you can apply these principles.
3 Foundational Elements for all Great Customer Experiences
ACCESSIBLE
Functional
Emotional
Grounded in
Behavioural Science
By harnessing the power of behavioural science, we can understand and connect. The Fabricx Behavioural Biases framework helps to guide the design and delivery of memorable experiences and relationships.
Customer Experience Principles Whitepaper
A simple guide to the 8 core principles to creating great customer experiences and relationships.
Who we’ve worked with
Since 1999 our agency Diversity has been proud to work alongside great brands creating and delivering excellent experiences.