PERSONAL(ISED) FOR THE INDIVIDUAL
Are you really creating a personal experience, or just auto-filling a first name field? In this third video, we’re exploring why true personalisation goes far beyond data, and why the pub landlord who remembers your drink and asks how the interview went is doing something most brands still get wrong.
TAKE A LISTEN
To explore more, check out the full podcast episode: The Customer Experience Lab — CX Principle 3: Personal(ised) for the individual.
🎧 Listen on Apple Podcasts
🎧 Listen on Spotify
🎧 Listen on Amazon Music
