Skip to content
Fabricx
Behavioural Science
Principles
Podcast
Thoughts
Book
Si
Contact
Thoughts
Ideas and perspectives on customer experience, behavioural science and understanding people.
Why We’re Measuring Everything Yet Understanding Customers Less
Behavourial Science
,
Customer Experience
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
,
Data Management, Analytics & Insights
2nd July 2026
Why emotion is the hidden driver of customer loyalty
Behavourial Science
,
Customer Experience
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
25th June 2026
The Connection Gap: Why modern customer experiences feel increasingly impersonal
Behavourial Science
,
Customer Experience
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
18th June 2026
Will AI enhance or replace human connection?
AI
,
Behavourial Science
,
Customer Experience
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
11th June 2026
Simplicity is the most underrated competitive advantage in business
Behavourial Science
,
Customer Experience
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
4th June 2026
CUSTOMER EXPERIENCE THINKING – OUT NOW
Behavourial Science
,
Customer Experience
,
Customer Experience Lab
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
,
Marketing
21st May 2026
Do customer personas still add value in 2026?
Behavourial Science
,
Customer Experience
,
Customer Experience Lab
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
,
Marketing
18th May 2026
£400 million of friction
Behavourial Science
,
Customer Experience
,
Customer Experience Lab
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
,
Marketing
17th April 2026
What the planning fallacy teaches us about customer experience
Behavourial Science
,
Customer Experience
,
Customer Experience Lab
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
,
Marketing
26th March 2026
CUSTOMER EXPERIENCE PRINCIPLE 8
Behavourial Science
,
Customer Experience
,
Customer Experience Lab
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
,
Marketing
6th March 2026
CUSTOMER EXPERIENCE PRINCIPLE 7
Behavourial Science
,
Customer Experience
,
Customer Experience Lab
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
,
Marketing
27th February 2026
CUSTOMER EXPERIENCE PRINCIPLE 6
Behavourial Science
,
Customer Experience
,
Customer Experience Lab
,
Customer Experience Thinking
,
Customer Loyalty
,
CX
,
Marketing
20th February 2026
1
2
3
→
