THOUGHTS

Behavourial Science

CUSTOMER EXPERIENCE THINKING – OUT NOW

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

21st May 2026
Do customer personas still add value in 2026?

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

18th May 2026
£400 million of friction

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

17th April 2026
What the planning fallacy teaches us about customer experience

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

26th March 2026
CUSTOMER EXPERIENCE PRINCIPLE 8

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

6th March 2026
CUSTOMER EXPERIENCE PRINCIPLE 7

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

27th February 2026
CUSTOMER EXPERIENCE PRINCIPLE 6

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

20th February 2026
CUSTOMER EXPERIENCE PRINCIPLE 5

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

13th February 2026
CUSTOMER EXPERIENCE PRINCIPLE 4

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

6th February 2026
CUSTOMER EXPERIENCE PRINCIPLE 3

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

30th January 2026
Rethinking the psychology of promotions: Balancing short-term wins and long-term value

Behavourial Science, Customer Experience, Customer Loyalty, CX, Marketing

29th January 2026
CUSTOMER EXPERIENCE PRINCIPLE 2

Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing

23rd January 2026