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    CUSTOMER EXPERIENCE PRINCIPLE 1

    Behavourial Science, Customer Experience, Customer Experience Lab, Customer Experience Thinking, Customer Loyalty, CX, Marketing
    16th January 2026

    Consider every detail and how they work togetheR

    How well do you really understand your customer journey? In this first video in the series, I’m digging into the foundation of every great customer experience: walking in your customer’s shoes and uncovering what they actually feel, not just what we think they should. Get this one right, and everything else falls into place.

    TAKE A LISTEN

    To go deeper into this, check out the full podcast episode: The Customer Experience Lab — CX Principle 1: Understanding the Customer Journey

    🎧 Listen on Apple Podcasts

    🎧 Listen on Spotify

    🎧 Listen on Amazon Music

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