MINIMISE EFFORT AND STRESS
What’s the number one reason customers walk away? It’s not price, it’s friction. In this fifth principle, we’re exploring why effort feels like stress, why stress makes people switch off, and how stripping out the hidden blockers in your experience is one of the most powerful things you can do to build trust and loyalty.
TAKE A LISTEN
To learn more, check out the full podcast episode: The Customer Experience Lab — CX Principle 5: Minimise effort and stress.
🎧 Listen on Apple Podcasts
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🎧 Listen on Amazon Music
