CONSIDER THEIR IDENTITY AND EMOTIONS
Do you truly understand who your customers are, or just what they buy from you? In this sixth principle, we’re exploring why most decisions are driven more by feeling than logic, and how the brands people choose say something about who they are, who they want to be, and how they want to be seen.
TAKE A LISTEN
To learn more, check out the full podcast episode: The Customer Experience Lab — CX Principle 6: Consider their identity and emotions.
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